UX

UX PROCESS

In 2012, my first (and possibly largest) UX project was to design and produce a Magento ecommerce site from scratch, not knowing yet that my sketches were called "wireframes" and my internet research of our competition was "competitive market analysis". [KDNEWYORK]

Today, my attention is on the research and development of a product I liken to "Squarespace for Career Sites". Through testing and re-iterating, I am finding the right balance of a "one-for-all template" (great for the bottom line) vs. customization (great value to client). [JIBE]

Here is my process now.

DISCOVERY PHASE

Product/market fit is up to your Market not your marketers.

Research
Persona
Storymapping
Userflows

SEE WORK

ORGANIZATION & COMMUNICATION

Good communication requires concise, narrative imagery.

Feature documentation
User guides
Mental Models
Flowcharts

See Work

PROTOTYPES

My background: visual design and ecommerce. What interests me these days is data visualization. Communicating valuable correlations without boring the hell out of the user.

Data visualizations (Sketch)
Ecommerce (Balsamiq)
Four Careersite Templates (AI, XD)